Clifford B. Edwards, Master Coach, Author and Trainer

I’m a highly experienced, transformational coach, in business since 1998. Having worked directly with many hundreds of people in diverse situations, I bring a wealth of knowledge, experience and intuitive understanding to every session. I currently specialize in coaching Gen X and Boomer II* professionals, helping them to confidently face life changes, heal strained relationships and experience greater overall levels of success and happiness. 


* Boomer II – Born 1955 – 64, Gen X – Born 1965 – 80

As a client, you’ll find that Cliff’s coaching style is positive, caring, and confident, with an emphasis on creating a safe, judgement-free space for change to occur. Typically, he’ll start by guiding you through a step-by-step, structured coaching process, that’s been proven to be very effective in getting results.  Nonetheless, he does always seek to match the session methods and duration to your individual needs.

The process-based coaching is specifically designed to help you eliminate deep-seated fears and negative beliefs.  To resolve and make peace with unresolved issues, resentments, or grievances from the past.  You’ll let go of the old mental and emotional burdens that weigh you down so that you can feel good about yourself and experience more clarity, confidence, freedom, and joy – now and into the future.

Benefits of this Process-Based Coaching:

  • Greater peace of mind
  • Better relationships
  • More clarity and confidence
  • Enhanced self-awareness
  • Increased self-love and acceptance
  • Improved decision-making
  • Expanded sense of freedom and joy

During his career in personal development, Cliff has also co-founded a coach training institute, and helped to train and certify over 1000 coaches worldwide. In 2013 he published the essential book, “The Forgiveness Handbook – A Simple Guide to Freedom of the Mind and Heart” and has led the life altering “Liberate Your Mind and Heart” courses and workshops since.  Currently he is also part of a team of talented and highly motivated individuals, working to create and market the first personality based, artificially intelligent coaching and wellness app.

Cliff lives in San Diego, California, with his wife Loree.  When not coaching or creating with colleagues, you might find him walking, experiencing the outdoors, or enjoying good food and the company of close friends.